As anticipated, Universal/Illumination’s The Grinch launched on the prime of the U.S./Canada field workplace with an estimated $66 million. It’s the primary no. 1 launch for an animated movie since final July when Sony’s Hotel Transylvania three opened within the prime spot.
The Grinch, directed by Yarrow Cheney and Scott Mosier, is the most important opening ever for a Christmas-themed film. The earlier title holder was Ron Howard’s live-action model of the identical story, the Jim Carrey-starring How the Grinch Stole Christmas, which opened with $55.1M on its option to $260M.
While The Grinch is on the low finish of Ilumination openings, it’s the important thing vacation household movie this season and it’s supported by a promotional associate marketing campaign valued at $80M, so anticipate it to have a robust run by way of the vacation season.