SNAP AND DC ENTERTAINMENT ANNOUNCE CONTENT PARTNERSHIP TO BRING MAD MAGAZINE TO SNAPCHAT


Original Content shall be Published on Snapchat Seven Days a Week 

MAD Staff Not Thrilled — Thinks It Will Be Too Much Work!

Snap Inc. and DC Entertainment introduced immediately a content material collaboration that may deliver the long-lasting and irreverent humor of MAD Magazine to the Snapchat platform. This collaboration, which falls underneath a worldwide partnership cast by Time Warner Inc. (now WarnerMedia) and Snap final yr, will deliver MAD content material to Snapchatters seven days every week. It will launch on September 1, 2018.

This effort will deliver MAD’s satirical content material of up to date politics and different topical points to Snapchat, together with basic and nostalgic MAD materials, reimagined for Snapchat’s mobile-first viewers. The challenge is being overseen by the artistic duo of John Ficarra, the previous MAD senior vice chairman and government editor who serves as a artistic advisor for DC Entertainment, and Peter Girardi, government vice chairman of Blue Ribbon Content, the digital content material studio of the Warner Bros. Television Group.  

“We’ll be taking on sports, celebrities, politics, pop culture and anything else in the zeitgeist. Nothing is off the table because nothing has ever been off the table with MAD,” Ficarra stated. “This is a reinvention of the MAD brand with relevant, mobile-first storytelling that will allow us to reach new audiences that are consuming this type of social satire on their devices every day.”

Ficarra and Girardi are longtime artistic companions – most notably teaming on the “Mad” animated collection for Cartoon Network from 2010-2013 – and Girardi studied in school underneath inaugural MAD editor-in-chief Harvey Kurtzman.

“MAD Magazine had a big impact on me growing up and definitely formed my sense of humor,” stated Girardi. “We are now bringing MAD’s unapologetic humor to new audience by going directly to the consumers on new platforms and in innovative ways, and we are very excited that the deal with Snap enables us to deploy timely and topical content in real-time and in tandem with breaking news cycles.”

Their content material will embrace an array of options, together with GIFs, memes, slide exhibits, interactive lists and dynamic cinemagraphs. Some ideas can be curated by MAD writers and illustrators, drawing from MAD’s many years of journal archives. Other ideas can be model new, constructed round breaking information and well timed points with the biting satire that has outlined MAD for generations of followers.

In preparation for this launch, Snap’s content material workforce has labored intently with the Blue Ribbon group to make sure that the MAD content material is optimized for Snapchat’s vertical, fast-paced format and introduced in probably the most related solution to Snapchatters.

“We can’t wait to see the classic work of iconic artists like Al Jaffee and Sergio Aragones and beloved franchises like Spy vs Spy reimagined for Snapchat,” stated Sean Mills, Head of Original Content for Snap Inc. “The creative possibilities of combining the singular MAD sensibility with our mobile-native format are really exciting.” 



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