It’s Buying Season In Animation. So Hurry Up And…Read This!


1. The streamers are ravenous…within the aftermath

As everyone knows, 2017 was a reckoning beginning with the toppling of Harvey Weinstein. But it hit residence for us in animation with the autumn of Roy Price (Amazon) and the firing of Chris Savino (creator of Nickelodeon’s The Loud House). In 2018, Amazon and the opposite streamers (Netflix, Hulu, Apple, et al.) nonetheless have to do enterprise and meet income objectives. So, they’re nonetheless shopping for at a frenzied tempo with one main caveat – who’s precisely doing the shopping for?

Anecdotally, I’m feeling the repercussions of the shake-ups as pitches lay dormant ready for not solely the proper individual, however the suitable course of for easy methods to approve new productions. Some of the majors within the digital distribution realm are simply now settling into their new jobs or adjusting to new company buildings within the wake of every little thing aforementioned.

Here’s the catch…they nonetheless all desperately want content material! There’s actually BILLIONS of dollars to be spent, which is superb information for animation makers. The draw back being, these schedules are going to get tighter and tighter as cash-rich corporations have to show numbers on time – and even earlier than – the launch of even newer providers looming on the horizon (Disney, Warner Bros/DC, Viacom).

But since they’ve already obtained off to a clumsy begin, executives are dropping phrases like ‘ASAP’ and ‘Q1 2019’ which ought to make us all collectively GULP or…hope they like sock puppets!

I can already really feel the squeeze. Can you? I predict we’re all going to have get additional resourceful to satisfy the deadlines about to be positioned on our tasks. But because the adage goes, ‘Cheap, Fast, and Good – you only get two’!

2. The networks, studios, and toy corporations are open for enterprise! But, they’ve all the time kinda sorta been? Right?

On the extra conventional aspect, the television networks and manufacturing corporations underneath them are positive to inform you that they’re persevering with enterprise as traditional and with the identical sincerity as they’ve been for 1, 2, 5, 10, 20…even 30 years.

My expertise is that it’s nonetheless a dream-come-true to have the ability to get a cope with these massive gamers. But, I don’t see any actual change of their improvement processes. This is sweet and dangerous.

The good aspect is that they nonetheless have money to spend and there are definitely sensible individuals working at these locations. So, I consider within the energy of a good suggestion and a superb package deal. I say nonetheless give them a shot.

If your undertaking can survive the method – the eyeballs are nonetheless higher than any single streamer can present particularly when it comes to how good the ‘old’ guys are at advertising to youngsters. The networks nonetheless rule at coordinating with toy corporations to get product on the cabinets in sync with the exhibits. Vertical integration could be a good factor, people.

The dangerous aspect is that, so far as I can inform, the ‘business as usual’ at these locations is identical previous glacially sluggish development-to-pilot-to-testing course of that may suck years out of your venture and your life. Not to say, the chances are…properly, they suck. But individuals hold shopping for lotto tickets too, proper?

three. Wait. Why are we ready once we can go at it alone?

It’s value a mild nudge to remind that we will nonetheless attempt on our personal. Although it might appear performed out, I nonetheless consider in Kickstarter, Patreon, Indiegogo, new Youtube channels, self-published comics, and the like. Some concepts simply have to get DONE to get NOTICED. It’s all the time value contemplating that perhaps immediately is the day to make quite than promote.

Happy promoting all. May all of see inexperienced lights in 2018!



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