After an 11-year-sabbatical from animation, throughout which era he explored live-action filmmaking, Brad Bird has made a triumphant return to cartoondom by breaking the all-time home field workplace document for the opening weekend of an animated movie.
The Incredibles 2 grossed an estimated $180 million over the weekend, handily topping the earlier record-holder, Finding Dory, which launched with $135 million in 2016. Bird’s sequel beat the inflation-adjusted animation record-holder as properly — that may be Shrek the Third, whose 2007 opening stands at an adjusted gross of $151 million.
The opening weekend of Incredibles 2, the Eighth-biggest of all-time, might be attributed not solely to the pent-up demand for an additional movie concerning the Parr superhero household, but in addition the demand for animated movies themselves. Bizarrely, there has not been a serious animation launch in 2,000+ theaters since Sherlock Gnomes was launched on March 23. Why haven’t the main studios launched a movie in almost three months? There’s no conspiracy, however it’s merely a reminder of how underrepresented animation is on the home field workplace.